Luis Cipriani

About me

My selfie

I’ve spent the last 20+ years working in software development, and I’ve learned that whether you are in fitness, media, social network or logistics, the secret sauce is always the same: great people building great products. My career has taken me from Abril Digital to Twitter and Rocket Internet, allowing me to tackle technical challenges at every level of scale and complexity. Today, I’m applying those lessons as the CTO at BEAT81, driving innovation in the Germany's fitness tech scene.

I’ve never been one to stick to a single lane. I’ve operated as a software engineer, a developer advocate and a product manager before moving into executive leadership. This cross-functional background helps me see the big picture, aligning systems architecture with business goals. I’m just as comfortable discussing API design as I am defining a roadmap for a Series B expansion.

At my core, I’m a builder and a mentor. I’m passionate about taking teams from "early-stage chaos" to high-performance engines, ensuring we deliver significant growth without losing our soul. I love the challenge of scaling operations and products, but I get the most satisfaction out of seeing the teams succeed and shipping software that makes a tangible difference in users' lives.

Beyond this website, you can find stuff more about me and my interests in the following places: